• Maximizing Performance Across Social Video Platforms

    by on June 17th, 2017

    Over the past year, social video platforms such as YouTube, Facebook, Instagram, Twitter, and Snapchat have rapidly innovated—adding new ad products and user features at dizzying speeds. While many of these updates resemble the competition in functionality, key differences remain in viewer behavior, marketing strategy, and advertising outcomes. But it’s crucial that marketers seek to […]

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