• Multicultural Marketing: Embrace the New Normal

    Feature Articles by on May 22nd, 2017

    The face of the American population is changing. It is time for pharma marketers to embrace the new normal. Minorities now account for over one-third (39%) of the total U.S. population, and by 2030, nearly half (45%) of the population will be multicultural. Within this growing market, U.S. Hispanics represent the largest segment at over […]

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