• Sales Force Optimization in the New World of Healthcare: Four Keys to Success

    Analytics by and on December 18th, 2013

    Pharmaceutical sales used to center around modeling and analyzing the allocation of reps, territories, products and time. With the demise of blockbuster drugs and the shift from selling “product brands” to selling “corporate brands,” sales force optimization and analytics are changing. Now, it’s about whom the sales force represents and less about the drugs-and-related-benefits they […]

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