• Global Outlook For Pharma Marketers in 2015

    Feature Articles by on December 12th, 2014

    2015 will be a year of continuing transition and evolution—but really, that sentiment can be said about every recent year. In 2014, I made a concerted effort to visit agencies all over the world—I wanted to more deeply understand the different regulatory systems and creative processes used by different teams. What I can say with […]

  • Shifting Strategies to Align with the Healthcare Landscape in 2014

    Panorama by on December 18th, 2013

    Every year is full of its own challenges, victories and changes in the healthcare industry. 2013 is certainly no exception, presenting unprecedented challenges for marketers and agencies as well as providers and payers. The most anticipated, contested and paramount change in the U.S. this year was the Affordable Care Act (ACA). The arrival of the […]

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