• Pfizer’s 180-Day War for Lipitor

    Feature Articles by on July 31st, 2012

    This historical analysis of a celebrated patent expiration case provides some lessons in how to handle Loss of Exclusivity strategies. In many ways, the blood cholesterol lowering atorvastatin Lipitor has been a wonder drug for Pfizer in the 12 years since the company acquired Warner-Lambert, which developed the drug. Lipitor’s peak sales were $12.9 billion […]

  • Sci-Fi Reality

    Weird Science by on July 1st, 2012

    The future envisioned by science fiction is becoming more of a reality each day. This month we feature five devices that are advancing their category of products while bringing us into a world that more closely resembles the futures that we have only read about in sci-fi novels or seen in movies: A thermostat that […]

  • eHealthcare Solutions Publisher’s Summit / AXON Walks For Cancer

    The Scene by on July 1st, 2012

    eHealthcare Solutions Brings Together Publishers and Top Agencies eHealthcare Solutions (EHS), a premium advertising network, assembled its publisher partners at its first annual Publisher Summit in New York City from May 14-16. EHS brought in speakers from organizations such as Manhattan Research, comScore, Kantar, Digitas Health, CMI, and Razorfish Health to present trends data and […]

  • Publisher’s Letter: Building the PM360 Brand

    Publisher's Letter by on July 1st, 2012

    Now that the Supreme Court’s decision on the historic Affordable Care Act (ACA) has exploded like a judicial nuclear bomb, it will be fascinating to watch just what the fallout will be. How exactly will the ACA affect the pharmaceutical industry in the short term and in the future? Through our team of experts, we […]

  • Mature Brands into Profitability

    E-Source by on July 1st, 2012

    As the pharmaceutical industry struggles to increase revenue in the face of sluggish drug pipelines, tightening regulations, and retiring blockbusters, mature brands offer a significant opportunity to improve the bottom line. As brand marketers we face many challenges in our careers. During my 35-plus years of sales and marketing management, I have found that mature […]

  • Beware the False Dilemma

    Ethics 360 by on July 1st, 2012

    In this first column on dealing with questions of moral principles and codes in the pharma industry, our writer posits that deciding what is ethical isn’t always a matter of what’s right and wrong. As someone who has worked in academia and industry teaching ethics and is also a small business owner, I’ve developed a […]

  • It’s Time to Strengthen the Physician-Pharma Rep Link:

    Physician POV by on July 1st, 2012

    A recent study examines the unintended consequences for patients when doctors restrict their access to pharmaceutical reps. As academia and the media continue to vilify the pharmaceutical industry and the “dangers” of drug reps, more and more private physicians are enacting restrictive policies on pharmaceutical representative access. In fact, since 2008, the number of doctors […]

  • Increasing Physician Engagement With More Effective eDetails

    Personalized Marketing by on July 1st, 2012

    Pharma companies should arm their sales force with tablet devices to track and strengthen the interactions between sales reps and healthcare providers. In light of the increasing use of mobile phones and tablet devices (such as iPads) among physicians and healthcare providers (HCP), the healthcare industry has an unprecedented opportunity to arm sales forces with […]

  • Customers Are More Than Just Digital

    E-Source by on July 1st, 2012

    It may seem strange to write about something other than digital in an E-Source column, but hear us out. Digital is converging with other media at an unprecedented pace. As people—whether doctors, patients, or caregivers—we’re online in the car, on the train, at the doctor’s office, watching the evening news, and interacting across multiple communications […]

  • The Flood of New Health Information

    DTC 360 by on July 1st, 2012

    Consumers are getting their health info from a variety sources, which means that in order to reach them marketers will have to start thinking like them. Consumers are being bombarded with health information online, and it’s causing a lot of confusion. Recently, we learned that supplements such as calcium and fish oil may not be […]

  • Sample Transparency

    Compliance Center by on July 1st, 2012

    The Affordable Care Act was signed into law on March 23, 2010, and one of its provisions, section 6004, amended the Social Security Act by adding section 1128H (42 U.S.C. 1320a-7i). This new section requires the submission of certain drug sample information to the FDA not later than April 1 of each year, beginning in […]

  • The Secret to Becoming

    Common Sense by on July 1st, 2012

    A couple of years ago, I published a little book called Success Tweets: 140 Bits of Common Sense Career Success Advice, All in 140 Characters or Less. Since I want to help as many people as I can succeed in their lives and careers, I’ve given away over 5,000 copies. (If you want a free […]

  • Movers & Shakers

    Movers & Shakers by on July 1st, 2012

    AbelsonTaylor AbelsonTaylor, the largest independent advertising agency in the healthcare field, has hired Ernie Torres to the position of senior art director and promoted Jose Gonzalez and Greg Nami to senior art director and art director, respectively. Ernie Torres will be managing products for the treatment of hemophilia and lymphoma and will report to Annie […]

Back to top