• PM360 Presents Novel Patient-Centric Strategies

    Feature Articles by on May 21st, 2013

    Patient Centricity. You have probably heard that phrase a million times this year alone. After all, it is one of the biggest buzzwords of 2013. But there is a reason for that. Pharma needs to find a way to better reach and engage with patients—and this goes beyond ads that get them to ask their […]

  • Letter to the Editor

    Letter to the Editor by on May 15th, 2013

    On occasion we are compelled to publish letters from our readers who have a strong point of view on the articles we publish. Here is one we would like to share with you. Do you have a comment on this or any other article you would like us to consider? Dear Editor: I read with […]

  • PM360 Q & A with Mark Heinold, Chief Executive Officer of LDM Group

    Trend Setters by on May 1st, 2013

    Under Mark Heinold’s leadership, LDM Group, a provider of behavior-based prescription management programs, has experienced significant growth over the past few years. Considering where healthcare is headed, that growth should continue and accelerate. LDM Group provides solutions in the EMR/EHR and e-prescribing space that marketers are now yearning for as more HCPs adopt these platforms, […]

  • Power to the Patients! (Or Maybe Not…)

    Feature Articles by on May 1st, 2013

    Even though more patients are taking a proactive role in learning about their disease and treatment options, adherence rates are still down. It is up to marketers to ensure that patients are getting the best information—and are not getting lost in the sea of endless sources and opinions. Recent Internet joke: What would a person […]

  • From Patient Adherence to Patient Centricity

    Feature Articles by on May 1st, 2013

    “What would Apple do in this situation?” This may seem like a common question for marketing circles. Not in pharma. Or, not in pharma until very recently. The industry is starting to look outside for leading practices, at consumer goods, financial services, airlines, etc. Patient adherence experts are hired with increasing frequency for their success […]

  • Black Box Warnings: Are EHRs An Option?

    Feature Articles by on May 1st, 2013

    While the FDA’s rules around marketing a boxed warning product provide a challenge, they do not eliminate the opportunity to leverage the EHR channel to reach prescribers. The adoption of Electronic Health Record (EHR) systems by U.S. healthcare professionals has surpassed 60%, significantly impacting the practice of medicine. For many prescribers, EHR platforms have become […]

  • Multi-Channel Marketing Meets Social—Welcome Multi-Social

    Feature Articles by on May 1st, 2013

    Pharma marketers have to change their current paradigm of disconnected channels and content silos, along with sparse (or absent) social media interaction, and create authentic campaigns that leverage a specific goal for each channel—while putting the patient at the center of it all. If you’re like me, when you think of Disney, you think of […]

  • Prime Case Studies Headline at the DTC National Conference 2013

    The Scene by on May 1st, 2013

    This April marked the 13th year of the highly anticipated and always-enjoyed DTC National Conference. The three-day event began with a newly reformed pre-conference workshop: an interactive, deep-dive session into the digital space led by a four-person team—Aurora Archer of AstraZeneca; Bill Drummy of Heartbeat Ideas; former GSK marketer Bill Meisle; and Buddy Scalera from […]

  • The Home Blockbuster Experience

    TechKnow by on May 1st, 2013

    The summer movie blockbuster season is already underway, but nowadays people can enjoy a similar experience right in the comfort of their own home. Televisions are clearer (and larger), sound systems are crisper and the availability of online streaming content means you don’t even have to leave your house to get the movie. So sit […]

  • Publisher’s Message: Pharma to Patients: We Care

    Publisher's Message by on May 1st, 2013

    With billions of dollars lost to a lack of patient adherence, pharma companies are ratcheting up their efforts to ensure they put the patient at the center of everything they do. But is it really all about money? In this month’s special Patient-Centric Section we asked our readers to show us how the industry is […]

  • Launching into a Surround-Sound World

    PR 360 by on May 1st, 2013

    Today, thanks to Twitter, anyone and everyone can be an instant reporter or editorialist. That means companies are no longer the single source of information when launching a product, and they need to learn to adjust. Today, messages are released into an echo chamber, where they reverberate among stakeholders from consumers and physicians to payers, […]

  • LifeStyle

    LifeStyle by on May 1st, 2013

    Create your own six-second video. It seems that these days everybody wishes to broadcast a declaration of creativity, whether it’s documenting an avant-garde portrait of last night’s dinner roll or posting a YouTube of childhood shenanigans once filmed on a Super 8. Historically it was ancient caveman paintings and scribes releasing village news. Today, voicing […]

  • Industry Briefs

    Industry Briefs by on May 1st, 2013

    “Connect-to-Web” Driving Patients and HCP’s Online The new web-key technology made available by IPAK, will assist companies looking for new ways to drive patients and HCPs online. The wafer-thin product, customizable to reflect a brand’s identity, can be made into a brochure, direct mail piece, or inserted into magazines. It comes with its own identification […]

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