• Coming Up With The Big Idea

    Feature Articles by on June 17th, 2014

    As David Ogilvy (aka “The Father of Advertising”) once said, “It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” PM360 wanted to know whether this notion of the “Big Idea” […]

  • PM360 Presents The 2014 Greatest Creators

    Feature Articles by on June 17th, 2014

    Our annual showcase presenting some of the best work from agencies serving the life science industry from the past year. Each agency explains the creative process behind their campaign and lists the people responsible for working on it. AbelsonTaylor Calcium Concentric Health Experience Dudnyk Flashpoint Medica ghg Intouch Solutions JUICE Pharma Worldwide Klick Health McCann […]

  • Using Animated Characters in Pharma Campaigns

    Feature Articles by on June 17th, 2014

    The use of animated characters in pharmaceutical campaigns has a long history. Even dating back to the 1950s— remember Speedy Alka-Seltzer and his infamous jingle? The trend of incorporating these characters into pharma campaigns has picked up in recent years and the latest one comes from Astellas’ new campaign for Myrbetriq. Walt Johnston, Vice President […]

  • Five Sure-Fire Tips To Succeed With Disruptive Marketing

    Feature Articles by on June 17th, 2014

    Pharma marketers work in a heavily restricted environment. They are trained to play it safe and remain compliant with the industry’s many regulations. But sometimes it pays to break the rules, to disrupt the status quo and experiment with new marketing methods that aren’t tried and true. We see it constantly with consumer goods marketers. […]

  • Bringing It All Together: Brainstorming, Creativity and the Truth

    Feature Articles by on June 17th, 2014

    Remember the show Dirty Jobs? The host worked alongside employees who were tasked with some of the most difficult, bizarre and messiest jobs you could possibly imagine. If you think I am bringing this up as a metaphor for the creative process, you’re wrong. This is the creative process. Everything about the creative process is […]

  • Asking The Right Questions—A Lost Resource

    Feature Articles by on June 17th, 2014

    Companies today provide marketers with a multitude of new resources to help them gain deeper insights, develop innovative solutions and simply improve their ability to do their jobs. Marketers come to rely on these assets to achieve success—both for their brand and in their careers—but despite the advances in data mining, technology, social media, crowd-sourcing, […]

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