• Healthcare Forum 2014: A Global Business in Flux

    The Scene by on November 22nd, 2014

    Healthcare leaders from the U.S. and around the world gathered in Boston on September 17th to discuss the outlook for the global healthcare industry at The Economist’s second annual Healthcare Forum 2014: A Global Business in Flux. More than 200 senior-level executives from across the healthcare spectrum engaged in panel discussions and an extensive debate […]

  • Food With Thought

    TechKnow by on November 22nd, 2014

    This time of year it is hard to keep food off the mind—with the thought of turkey, sweet potatoes, stuffing—and all of those delicious pies. That makes the kitchen a busy place. Lucky for amateur chefs, several appliances are being upgraded—like most of today’s technology—to a be a little smarter and make your time in […]

  • It’s the Little Ideas That Will Add Up to Great Marketing

    Publisher's Message by on November 22nd, 2014

    The days of the big idea are gone—really—gone. So says Boris Kushkuley, author of “Weave Patient Centricity Into Your Brand Tapestry.” No one idea is going to resonate in today’s marketplace with all customers—as it could in the good ole’ days. It takes a lot more of everything to reach today’s savvy, informed and educated […]

  • Collaborate With Physicians (Part 2!)

    Physician POV by on November 22nd, 2014

    Piano manufacturers invest resources to make products that can bring music and joy into people’s lives. But to get kids to play piano well, creating wonderful musical instruments is only the first step. The major hurdle is getting kids to practice. There’s not much the piano manufacturer can do to get kids to practice. To […]

  • The No. 1 Imperative for All Co-pay Programs: The Offer

    Patient Loyalty by on November 22nd, 2014

    The success of any co-pay assistance program is largely dependent on “the offer.” That is, what is the exact financial benefit you’re offering the patient? This one aspect of the program is more important than any other. The offer has a significant influence on the perceived value of the program for the key stakeholders: Physician, […]

  • My Other Life with Nick Ferrara

    My Other Life by on November 22nd, 2014

    PM360 recently spoke to Nick Ferrara, Product Director, Immunology at Janssen Biotech, about running ultramarathons and the challenges he overcame. PM360: Nick, we hear that you run long distance marathons. Tell us about that? I began running marathons nine years ago, then ultramarathons, which include any distance beyond the traditional 26.2 miles. I completed several […]

  • Movers and Shakers November 2014

    Movers & Shakers by on November 22nd, 2014

    Mirixa Corporation Names New CEO Marvin Richardson, RPh, has been named CEO Of Mirixa Corporation and has also been elected to serve on the company’s Board of Directors. Mirixa Corporation is a leader in targeted patient care services and was founded by the National Community Pharmacists Association. Prior to Mirixa, Richardson worked at the Walgreen […]

  • Innovation—And How to Actually Do It

    Marketing that Matters by on November 22nd, 2014

    Innovation. If you spend any time reading about business or marketing, you’d think everybody and their brother has suddenly become an innovation expert. Everybody wants to innovate! So why are so many people struggling to do it well? I’ve spent a large portion of my working life helping companies bring their ideas to life, and […]

  • Inside Looking In

    Marketing Insider by on November 22nd, 2014

    Seventeen years ago I wrote that the biggest problems facing the pharmaceutical industry were all self-imposed. The biggest problem: I call it “Inverted Focus.” That’s when firms make decisions based on their own biased assessments of their products and their capabilities without really understanding their customers and their environment. I know this sounds harsh, but […]

  • A Short Guide to Business Gift Giving

    LifeStyle by on November 22nd, 2014

    To buy and for whom to buy? That is the question during the holiday season and like anyone else, people who do business together want to show their appreciation for those who make their businesses run a little smoother, even a little more profitably. In pharma marketing, think brand managers, agency folks, customers…but where does […]

  • Industry Briefs November 2014

    Industry Briefs by on November 21st, 2014

    Janssen Teams With CCFA for IBD Campaign Janssen Biotech is partnering with the Crohn’s & Colitis Foundation of America (CCFA) on a new educational campaign that provides resources for people living with inflammatory bowel diseases (IBD), including ulcerative colitis (UC) and Crohn’s disease. The campaign, Get Your Full Course, features celebrity cook Sunny Anderson, who […]

  • Healthcare Watch November 2014

    Healthcare Watch by on November 21st, 2014

    TeleMed Texts: Medical Marijuana Delivery Service Starts—On Demand A first in-app launch by Nestdrop is an on demand medical marijuana delivery service for iPhones and Androids. Launched in June 2014, it is touted as offering a safer, more efficient way to order medical marijuana. The company worked with local doctors to categorize the available medicine […]

  • Quality Measures Will Rule the Day…Are You Ready?

    Guest Commentary by on November 21st, 2014

    It’s no secret that healthcare providers are increasingly paid to deliver higher-quality healthcare at lower costs. New delivery and payment models such as accountable care organizations provide healthcare to millions and are all the “buzz” in our industry. But a lesser known and more sweeping reform in healthcare payments is on the horizon. In 2013, […]

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