• Are You Engaging Your Team?

    Book Review by on June 16th, 2017

    Peter Drucker is credited with the phrase “culture eats strategy for breakfast.” This well-known philosophy has become common wisdom in corporate America. Yet despite this wide acceptance, most companies don’t spend enough time or resources establishing a healthy organizational culture. Why? Cultural health is difficult to grasp. It will never appear on a balance sheet. […]

  • Why TV Is and Isn’t a Waste of DTC Marketing Money

    DTC 360 by on June 16th, 2017

    Year after year, TV has taken the biggest slice of DTC marketers ad budgets. While it can be effective to increase awareness, we need to better understand what actions our target audience is going to take as a result of that awareness. TV is still the number one channel for building product awareness, but what […]

  • Digital Innovation Arrives at City Subways

    Compliance Center by on June 16th, 2017

    While commuting on the New York City mass transit system, my attention is inevitably drawn to the myriad of print advertisements focused on the signs and symptoms of chronic diseases. When in Boston, I am drawn to the product-specific ads that appear on subway walls. Intrigued by the power of commuter rail advertising for the […]

  • Futuristic—But Realistic

    E-Source by on June 16th, 2017

    Futuristic technology is good for headlines. Every trendspotter in the game loves to talk about artificial intelligence and machine learning, virtual reality and augmented reality, robots and chatbots, etc. But sometimes, those stories can begin to feel a bit more like sci-fi entertainment, rather than like anything that’s actually part of our day-to-day reality. Can […]

  • Proactively Developing Your Marketing Plan

    Feature Articles by on June 16th, 2017

    The healthcare market is a dynamic market in every aspect. From advances in biotechnology giving rise to genomic therapies to the continuous emergence and consolidation of the companies who operate in this market, healthcare is an evolving industry. It should be no surprise then that the legislative policy and regulatory framework governing the industry is […]

  • Co-marketing Your Medical Device with Hospitals

    Feature Articles by on June 16th, 2017

    The healthcare environment continues to evolve and one thing is evident. That is, “the good old days” of marketing medical devices to only physicians/clinicians are gone forever. Marketing medical devices in today’s healthcare environment is just about as difficult as it gets. For years, marketing professionals could take the slightest differentiated qualities of a product […]

  • Are You Leaving Money on the Table?

    Diversity Marketing by on June 16th, 2017

    After working on more than 30 brands across therapeutic areas, on the client and agency side, I have yet to see a cultural investment that did not outperform an equivalent general market tactic from an ROI perspective. I’ve now seen this drive over $70 million for one brand and consistently outperform the current marketing mix […]

  • How to Get the Most Out of Conference Marketing

    Every year, marketing departments across our industry invest a great deal of time and money on maximizing their company’s presence at conferences. In fact, exhibiting can account for 41% of a firm’s total marketing spend across all channels, according to EXHIBITOR. It’s an important part of the marketing mix, yet it is frequently the one […]

  • Healthcare Watch June 2017

    Healthcare Watch by on June 16th, 2017

    TeleMed Text: Older Cardiac Patients Rely on Medical Apps A Medtronic study shows high use of app-based remote cardiac monitoring among older patients. The study evaluated 15,595 patients across 1,969 clinics with Medtronic pacemakers who were assigned a MyCareLink Smart app-based remote monitor. They found that 88.4% of patients of all ages who were prescribed […]

  • Colon Cancer Rises Dramatically in Millennials

    Guest Commentary by on June 16th, 2017

    As a stage 4 colon cancer survivor and a mom of a young adult, I am frightened by what I am reading regarding the epidemic in the rise of colorectal cancer in Millennials and what it will mean to them if Congress attempts to roll out another form of the American Health Care Act (AHCA). […]

  • Midday Crash? Take a “NASA Nap”

    LifeStyle by on June 16th, 2017

    What’s every adult’s dream job? It could be one that allows naptime. Yes, naptime. While afternoon rests have long been traditional in countries such as Spain and Italy, the U.S. is just starting to take the science behind sleeping seriously. Companies such as Google and Zappos have adopted nap friendly policies backed by recent sleep-productivity […]

  • Industry Briefs June 2017

    Industry Briefs by and on June 16th, 2017

    Tobacco Deaths are Responsible in Poor U.S. Health Ranking According to the report, Tobacco in America: Leaving the Vulnerable Behind, released by Action on Smoking and Health (ASA), “…tobacco remains the number #1 cause of preventable death in America, accounting for 1 in 5 deaths, and costs the U.S. economy more than $300 billion per […]

  • Reduce Patient Out-of-Pocket Costs

    Medication Adherence by on June 16th, 2017

    There seems to be a never-ending stream of new tools designed to boost medication adherence. From information/support systems to physical reminders to phone apps using artificial intelligence, the list goes on and on. But before committing to any of these programs, a product manager would do well to examine the strength of the data supporting […]

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