• A New Domain

    by on June 17th, 2017

    Shakespeare wrote, “A rose by any other name would smell as sweet.” And to that, Bart Simpson responded, “Not if you called ’em Stenchblossoms.” Names can matter, and domain names, in particular, can matter to those seeking health information online. In a consumer research study conducted by ghg, one respondent said, “.com is everything on […]

  • Consumer-Friendly Content in Context: The Art of Branded Platforms

    by on June 17th, 2017

    Times have changed, particularly when it comes to the art of branded healthcare sites. We live in a mobile world and this means that it’s all about creating, curating, and syndicating quality content for a small screen. Consumers are consuming health information like never before—and on the go. Put the two together, and we need […]

  • Facebook Doesn’t Make People with Health Conditions Sad—It Makes a Difference

    by on June 17th, 2017

    A recent report entitled, “Association of Facebook Use with Compromised Well-Being: A Longitudinal Study” published in the American Journal of Epidemiology found that those who used the social media site often were associated “with a likelihood of diminished future well-being.” Predictably, it led to snarky headlines like “Using Facebook Actually Makes You Feel Depressed, Research […]

  • Maximizing Performance Across Social Video Platforms

    by on June 17th, 2017

    Over the past year, social video platforms such as YouTube, Facebook, Instagram, Twitter, and Snapchat have rapidly innovated—adding new ad products and user features at dizzying speeds. While many of these updates resemble the competition in functionality, key differences remain in viewer behavior, marketing strategy, and advertising outcomes. But it’s crucial that marketers seek to […]

  • What AI Will Do For Patients

    by and on June 17th, 2017

    Now that AI home assistants are winning the hearts (and living rooms) of people around the world, it’s only a matter of time before consumers want their bots to improve their health. Some are doubtlessly already using Amazon Echo’s Alexa, Google Home, or Apple’s Siri for easy health hacks, like setting medication reminders and looking […]

  • Elevating Your Digital Marketing with More Targeted HCP Data

    by on June 17th, 2017

    When it comes to effective digital advertising to healthcare providers, a strategy built on leveraging highly targeted data will ensure you are messaging the right HCPs and lead to more successful campaigns. HCP data from the right healthcare data provider can provide a wide range of filters to help you target the right individuals, such […]

  • Mobile Strategies Accelerate Patient Engagement Opportunities

    by on June 17th, 2017

    Businesses in every industry today are looking to amplify the customer experience through next-generation technologies. Pharmaceutical brands are no different, and they’re leveraging mobile technology as a way to enhance and grow the patient experience. By introducing mobile into their programs, pharmaceutical brands are able to accomplish three key things to help build business growth: […]

  • Natural Language Processing and Machine Learning—A Powerful Combination

    by on June 17th, 2017

    In healthcare, we now have more accessible electronic information than ever before, and the excitement is palpable around the potential for both big data and machine learning (ML). For example, computer scientists at Stanford recently developed deep neural networks to diagnose skin cancer from images of skin lesions.1 ML based on structured data typically uses […]

  • Three Ways Healthcare Marketers Can Benefit from Programmatic

    Point/Counterpoint by on June 17th, 2017

    Finding people who suffer from certain acute conditions isn’t easy. Until recently, healthcare marketers had to cast a wide net through broad reach media to ensure they connected niche audiences with their message. Digital advertising changed the game by facilitating targeting of key audiences, but programmatic has taken this to the next level—empowering marketers to […]

  • From Brand-Safety to Bots: Three Big Programmatic Pitfalls

    Point/Counterpoint by on June 17th, 2017

    Programmatic ad-buying is surging. According to a new report by eMarketer, this year, four out of every five digital display dollars in the U.S. will be transacted programmatically. But the shift in ad sales has come at a cost. With programmatic transactions exploding, advertiser scrutiny of those investments has also—justifiably—grown in tandem. Unfortunately, their findings […]

  • 6 Exciting Digital Health Companies to Keep an Eye On

    Startup Spotlight by on June 17th, 2017

    New companies continue to emerge with the goal of improving, or even revolutionizing, the healthcare industry. The following six companies are particularly worthy of attention for life sciences companies looking for new partners or those who are just monitoring how healthcare may change. Bioinformatix Datablend Wearables 3D Signatures Epilen GalileoMD Spring Bioinformatix Bioinformatix Eric Luellen, […]

  • The Age of Digital Defining Your Approach to Boomers vs. Millennials

    Think Tank by on June 17th, 2017

    In this age of digital, marketers are able to more easily target their audiences based on aspects like, well, age. And the age of your target audiences could play a part in determining the best messaging to use as well as which digital channels to employ. So we reached out to marketing experts to determine […]

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