• March Digital Edition

    by on March 31st, 2017
  • How Trends Help Us Innovate in Uncertain Times

    E-Source by on March 19th, 2017

    In my last column, I discussed the importance of continuing to innovate in times of rapid change. This time, I’ll talk about how watching trends can help us get that done, despite uncertain times. Technology is disruptive. Digital and mobile technologies continue to significantly change how we communicate, how we do business, and how we […]

  • Pharma Market Research Conference (PMRC) Showcases the Industry’s Finest

    The Scene by on March 17th, 2017

    Pharma leaders came ready to engage and strengthen the industry at the 2017 Pharma Market Research Conference (PMRC) in February in Parsippany, New Jersey. The annual event always attracts a crowd, but this year the enthusiasm and energy was off the charts. Over the course of two days, attendees got to interact with hundreds of […]

  • Build Your Network by Treating People With Respect

    Success Coach by on March 17th, 2017

    I attended an industry event the other day. One of my friends was a member of the panel. As she and I walked into the event space, the moderator of the panel, who I know, saw us. He smiled broadly and came right over. I thought he was going to welcome my friend who was […]

  • Latest Advances in Health Tech

    TechKnow by on March 17th, 2017

    Health technology has become a bigger part of CES over the years. While part of that is due to the Digital Health Summit that was added to the tradeshow a few years ago, the other factor is simply consumers’ increasing desire for more health- and fitness-related products. That means the show always has a nice […]

  • Patient-Provider Dialogue: Your Brand Depends On It

    The most important conversation a patient has is with his or her provider. And when gaps occur in the treatment discussion, your brand may be missing an opportunity to reach its full potential. To fully recognize the gaps and opportunities regarding patient-provider dialogue, let’s look at the conversation from the perspective of both, the patient […]

  • Living in Uncertain, But Interesting Times

    Publisher's Message by on March 17th, 2017

    Pharma is living uncertain times. No denying it. But these times are interesting too, as the healthcare community is gearing up to cover all the bases ahead of what may come. How? In our feature story, Meeting the Targets of Triple Aim, authors, Daniel Black and Joanne McHugh, say marketers can meet the goals of […]

  • Will the 21st Century Cures Act Lead to New Cures?

    Physician POV by on March 17th, 2017

    Late last year, the 21st Century Cures Act was signed into law after it quickly was approved in the Senate and Congress. This act sets out, among other goals, to get medications to market faster. Many of my colleagues fear it could be dangerous to push medications that may not be ready through FDA hurdles […]

  • My Other Life with Mike Hooven

    My Other Life by on March 17th, 2017

    PM360 recently spoke to Mike Hooven, CEO of Enable Injections, about his need for speed. PM360: In addition to running a company that develops drug delivery devices, you also race cars. How did you become interested in that? My dad’s side of the family has always been into cars. My granddad actually licensed the first […]

  • Movers and Shakers March 2017

    Movers & Shakers by on March 17th, 2017

    Anna McClafferty Joins Health Union as Senior Vice President, Insights Anna McClafferty has taken the newly created position of Senior Vice President, Insights, at Health Union where she will be responsible for driving growth for the Insight’s business that provides Health Union partners access to unique consumer research, analytics, and vital patient feedback. Previously, McClafferty […]

  • The Secret Weapon for Defending Against Disruption

    Medical Device Trends by on March 17th, 2017

    Many companies in the medical device and pharmaceutical industry are adrift. We have been riding the wave of emerging technology, data, and ongoing disruptions for the last decade. Customers, or in this case, patients are now entitled. They have digital proficiency, are increasing adoption of technology, and the vast majority of people are online, connected, […]

  • Introducing The Connective Medication Journey

    Medication Adherence by on March 17th, 2017

    The late U.S. Surgeon General C. Everett Koop, MD, brilliantly encapsulated the urgency of the medication adherence challenge: “Drugs don’t work in patients that don’t take them.” Unfortunately, we’re all too familiar with the disheartening statistics: 20% to 30% of new prescriptions are never filled at the pharmacy.1 Medication is not taken as prescribed 50% […]

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