• Humans and Rubik’s Cubes

    Brand Engagement by on May 22nd, 2017

    An NG tube is basically a large and inflexible drinking straw shoved up your nose, down into the back of your throat, snaking down the esophagus, and into the stomach. Once placed, the tube causes incredible discomfort. After a few days, it hurts the side of your face in which it was inserted. You don’t […]

  • Creating Sky High Level Interest in Rare Diseases

    Case Study by and on May 22nd, 2017

    Discussions with multiple pharma companies confirmed the need to better understand physicians’ knowledge about the awareness, experience, and challenges that clinicians face in identifying, diagnosing, and treating patients with rare diseases and how to meet the educational challenges. Approximately 7,000 rare diseases have been identified, but only 500 are common enough to be in any […]

  • ELITE Creative Director George Pearson of Virgo Health

    PM360 ELITE by on May 22nd, 2017

    George Pearson Account Director, Creative and Design Virgo Health   The Go-To Pro Creativity, digital savvy, and adaptability are just three of the qualities that have served George Pearson well over the years. Joining Virgo Health’s London office in 2011, those qualities were quickly recognized by the agency and its clients, who were delighted by […]

  • ELITE Creative Director Brent Scholz of Intouch Solutions

    PM360 ELITE by on May 22nd, 2017

    Brent Scholz VP, Executive Creative Director Intouch Solutions The Big Idea Generator From human health to animal health to tourism to retail, Brent Scholz’s 19 years in the industry have given him the chance to work on a wide variety of domestic and international brands. As VP, Executive Creative Director at Intouch, he helps lead […]

  • ELITE Data Miner Jane Urban of Takeda Pharmaceuticals U.S.A., Inc.

    PM360 ELITE by on May 22nd, 2017

    Jane Urban Lead, Specialty Decision Support and Reporting Takeda Pharmaceuticals U.S.A., Inc.   Revamping Internal Data Operations “Jane Urban has been instrumental in building essential business analytics capabilities for the Specialty Business Unit at Takeda,” explains David Davidovic, President at pathForward. “She performed a comprehensive assessment of data, systems, and architecture requirements, and developed a […]

  • ELITE Data Miner Iyiola Obayomi of Ogilvy CommonHealth Worldwide

    PM360 ELITE by on May 22nd, 2017

    Iyiola Obayomi Senior Director, Marketing Analytics Ogilvy CommonHealth Worldwide, part of WPP Health & Wellness   An Analytics Visionary One of the most recent areas of transformation within healthcare marketing has been seen in the data, analytics, and measurement areas across all audiences. The explosion of technology has given way to new and unique ways […]

  • ELITE Data Miner Denis Wyrwoll of Healthcasts

    PM360 ELITE by on May 22nd, 2017

    Denis Wyrwoll Vice President, Business Intelligence Healthcasts   Uncovering What HCPs Need Denis Wyrwoll came to Healthcasts in 2015 with the perfect background needed to bridge the educational gaps of doctors. Spending several years at ZS Associates and McKinsey as a consultant, Denis spent several more at Pfizer as Director of Business Analytics and Insights. […]

  • ELITE Digital Crusader Larry Brooks of Boehringer Ingelheim Pharmaceuticals, Inc.

    PM360 ELITE by on May 22nd, 2017

    Larry Brooks Director, Digital Health Boehringer Ingelheim Pharmaceuticals, Inc.   Creating Digital Health Solutions By now, it’s likely you heard the term “beyond the pill” more than a few times. Well, Larry Brooks and his team at Boehringer Ingelheim are aiming to go even beyond that. “We follow a lean, iterative approach to solution design […]

  • ELITE Digital Crusader Richard Black of Astellas Pharma US, Inc.

    PM360 ELITE by on May 22nd, 2017

    Richard Black Executive Director, Health Systems Marketing Astellas Pharma US, Inc.   Digitally Improving Quality of Care Richard Black champions the notion that digital is a great way to drive customer interaction, and as a result he advocates for comprehensive and effective digital assets to support products across the Astellas portfolio. Over the past four […]

  • ELITE Digital Crusader Michael Leis of Digitas Health

    PM360 ELITE by on May 22nd, 2017

    Michael Leis SVP, Social Strategy Digitas Health   Blazing New Trails in Content and Social “Michael Leis has single-handedly taken the social content capability at Digitas Health from a slow drip to a roaring waterfall of industry-leading work in just a few years,” says Brendan Gallagher, EVP, Connected Health Innovation at Digitas Health. “He has […]

  • ELITE Disrupter Andy Woolf of Bionical LLC

    PM360 ELITE by on May 22nd, 2017

    Andy Woolf CEO, U.S. Bionical LLC   Changing the Conversation Through Customized Education Andy Woolf is no stranger to challenging norms. How many people born and educated in the U.K. get their first pharmaceutical sales job in Springfield, IL? That’s where it all started for Andy. Twenty years later, he is now heading up Bionical […]

  • ELITE Digital Crusader Rowena Kam-Bergman of inVentiv Health Public Relations Group

    PM360 ELITE by on May 22nd, 2017

    Rowena Kam-Bergman Head of Digital & Social Analytics inVentiv Health Public Relations Group   Uncovering the Patient Lexicon “Rowena Kam-Bergman is a powerhouse,” says Meg Alexander, Head of Issues Management at inVentiv Health PR Group. “Her method of mapping the patient journey through digital and social behaviors is rapidly becoming a foundational communications planning method […]

  • ELITE Disrupter Angelo Campano of Ogilvy CommonHealth Worldwide

    PM360 ELITE by on May 22nd, 2017

    Angelo Campano Director, Customer Experience (EHR & CRM) Ogilvy CommonHealth Worldwide, part of WPP Health & Wellness   Cracking the EHR Space In the past three years, Angelo Campano single-handedly created a unique new service that opened up new opportunities for clients to provide information to HCPs within EHR systems during the delivery of care. […]

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