• Physicians Transcend Borders

    Guest Commentary by on November 19th, 2013

    The rapid evolution of social media and emergence of new progressive platforms has redefined the way information is disseminated, in turn, transforming how content is engaged and absorbed around the world. Coupling the power of web and mobile with social media has reconditioned behavior and changed the digital marketing landscape, creating countless conveniences and fewer […]

  • Bridging the Gap Between Brand Marketing and Physicians’ Interests

    Feature Articles by on November 18th, 2013

    Pharmaceutical marketing can be viewed as an exchange. The marketer provides physicians with useful information. In return, physicians offer their time—the time it takes to receive that information. If all works according to the marketing plan—this exchange serves both parties well. Marketers succeed in their mission to promote product use, and doctors are rewarded with […]

  • New Methods of Adherence for Improved Outcomes

    Feature Articles by on November 18th, 2013

    Poor adherence to medications is as bad for the healthcare system (billions of dollars lost annually) as it is for patients. These 10 innovative approaches offer solutions for better adherence and improved outcomes. Remedy Health Media National Community Pharmacists Association Penn Medicine Center for Health Care Innovation PSKW MWV Healthcare HealthPrize Technologies Medscape Education OPUS […]

  • Marketing Traffic Jam

    Brand Slam by on November 18th, 2013

    At this point in the year, most marketers are doing their final check of the fourth quarter’s business and answering calls from the finance department about whether the latest forecast will actually be achieved. As the remaining weeks of 2013 unfold, the new marketing plans for 2014 are in their final stages of senior management […]

  • Is Programmatic Buying the Future of Pharma Digital Advertising?

    Analytics by on November 18th, 2013

    If you are involved in digital advertising, you’ve probably heard about programmatic buying over the past couple of years. Your ears perked at the notion of automating your digital ad spend. Why? You could skip worrying about negotiating ad prices with a publisher and waiting on an insertion order before you ever get your ad […]

  • Can You Hear Me Now? Positioning Mobile for Success in Emerging Markets

    Analytics by on November 18th, 2013

    Communicating in the healthcare space centers around connection—connecting people around a dialogue about health; connecting patients, caregivers and doctors to information; and ultimately fostering connections between consumers and brands. The rise of mobile technology has paved the way to make connecting easier, with about 80% of the global population owning a mobile phone. Historically, and […]

  • Children’s Hospitals find the Right Platforms to Connect with Audiences

    by on November 12th, 2013

    We have more communication channels to reach our customers than ever before—but that doesn’t mean that it makes sense to use all of them for every campaign. Before choosing a platform, we need to ask: “Who is my customer?” and “How do they get for information?” A smart example of this communication platform strategy in […]

  • 2013 Trailblazer Awards

    Analytics by on October 29th, 2013

    2013 Highlights 2013 Judges 2013 Sponsors Advertising Agency Lifetime Achievement Marketer of the Year Medical Device Pharmaceutical/Biotech Specialty Pharma Supplier/Vendor Brand Champions Initiatives 2013 Highlights PM360 2013 Trailblazer Awards Gala from PM360 Online on Vimeo. 2013 Judges 2013 Sponsors Premier Brand Champion Sponsor Health Monitor Network is the nation’s leading patient-education company. With a digital […]

  • Navigating FDA’s Final Mobile App Guidelines: The Good, The Bad, The Unanswered

    Panorama by on October 28th, 2013

    What exactly qualifies an app as a medical device? The healthcare industry has been waiting for a little more clarity on this issue ever since the FDA said it would regulate medical apps that can be used as an accessory to a medical device or transforms a mobile platform into a medical device. Well, the […]

  • Can Pharma Build Apps for Long-Term Use?

    Panorama by on October 28th, 2013

    Today there are more than 100,000 health and fitness related mobile apps available in the world’s top app stores. According to the Pew Internet & American Life Project Mobile Health 2012 survey, one-fifth of smartphone owners have downloaded an app specifically to track or manage their health.1 However, the user retention after 90 days for […]

  • An i101 to Apple’s Latest OS Update

    MobileRx by and on October 23rd, 2013

    Apple’s invitation to their September 10th, 2013 special event announced that it would “brighten everyone’s day.” The bright, colorful imagery included on the invitation was an obvious tribute to Sir Jony Ive’s radical new palette for iOS 7, as well as a potential hat tip to the rumored multi-hued iPhone 5C phones. This article went […]

  • Dealing with Adverse Events in Social Media

    Market Watch by on October 23rd, 2013

    More than 20% of online conversations are health related. While the percentage of online conversations involving health may be high, this presents a unique challenge to health marketers in the social media space. Content in social media tends to be consumer driven and spontaneous in nature, a strong contrast to the control of the traditional […]

  • Industry Briefs October 2013

    Industry Briefs by on October 23rd, 2013

    GSW Kicks Off Virtual Trade Show App iQ.3Dbooth, created by GSW, an inVentiv health company and leader in healthcare advertising, is a 3D mobile application that creates an immersive virtual trade show experience on computers, iPads and other tablet devices. According to the company, the app provides an engaging experience that allows vendors to give […]

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