In just its second year, the PM360 ELITE (Exceptional Leaders, Innovators, Transformers, and Entrepreneurs) is growing. We received nearly twice as many submissions as the previous year as the case was made for more than 500 people to be called ELITE. And while many of these people had remarkable stories and testimonials detailing their impact on the industry, it was up to us to determine who truly deserves that moniker.
So, it is with great pleasure that we present the PM360 ELITE 100. These 100 individuals and marketing teams represent some of the smartest and most accomplished members of our industry. They have helped to shape the industry as we know it today and they are the ones responsible for determining its future. Once again, we choose one individual, our Uber ELITE, who best meets that description. This year that honor belongs to Andrew L. Pecora, MD, Chief Innovation Officer and Vice President, Cancer Services, John Theurer Cancer Center at Hackensack University Medical Center, Hackensack, NJ.
Dr. Pecora will also serve as the keynote speaker at PM360’s annual ELITE Celebration where you can meet and network with some of the best individuals that the industry has to offer. This year’s celebration is on July 12th at the Top of The Standard Hotel in Manhattan’s Meatpacking District.
We also honor the ELITE in the following 16 categories:
Leaders of the Future: Up-and-comers who display the characteristics of an emerging leader.
Entrepreneurs: Visionary risk-takers who develop new companies to answer unmet needs.
Transformational Leaders: People who change the way companies operate.
Patient Advocates: Those who make sure patients’ voices are heard and needs are met.
Disrupters: Fearless individuals who disrupt the status quo to revolutionize the industry.
Mentors: The role models others aspire to emulate.
Strategists: People with a sixth sense for what works—and the ability to predict what the industry needs to do to remain relevant.
Tech-know Geeks: Innovators who spearhead technological breakthroughs that reshape the industry.
Master Educators: People who revolutionize the way patients/doctors learn and absorb information.
Drug Research and Developers: The scientists, researchers, and clinical trial experts who are moving the industry forward.
Data Miners: Individuals who specialize in analytics and can turn hordes of numbers and research into actionable insight.
Launch Experts: Marketers with significant success in bringing a new drug to market or in revitalizing markets for an older drug.
Digital Crusaders: Those who advance digital channel applications or platforms to transform marketing and/or company operations.
Creative Directors: Marketers known for their daring creative and jealousy-inducing campaigns.
Sales MVPs: Company sales leaders who do an outstanding job of building revenue and nurturing company growth.
Marketing Teams: Teams that have achieved great marketing success together as a group.
Dive in and learn what it takes to become ELITE.
The 2016 Elite Winners
Uber Elite
Andrew L. Pecora, MD, John Theurer Cancer Center at Hackensack University Medical Center
Leaders of the Future
Daniel J. Gandor, Takeda Pharmaceutical Company
Susan Lenderts, Innoviva, Inc.
Mitchell Medland, Jr., Pfizer
Liz Moore, AstraZeneca
Julie Niggle, Baxalta
Michelle Petroff, Fingerpaint
Janice Pringle, EMD Serono
Entrepreneurs
Thad L. Bench, Sr., Benchworks
Susan Flinn Cobian, HYC Health
Nancy DeRobertis, MammoGRIP LLC
Dr. Mary Jo Gorman, Prosper Women Entrepreneurs Startup Accelerator
John Guarino, Guarino Haskins Market Access
Michael Heffernan, Collegium Pharmaceutical
Steven Krein, StartUp Health
Paul Magelli, Apervita
Mike Marett, Confideo, LLC
Quang Pham, Espero Pharmaceuticals
Benjamin & Brandi Preston, Kamie K Preston Hereditary Cancer Foundation
Sam Rajan, CoverMyMeds
Dr. Theodore F. Search, Skipta
Dora P. Shankman, Shankman Marketing & Media Resources, LLC
Jeff Tangney, Doximity
David Weingard, Fit4D
Transformational Leaders
Kathleen Barrett, Avant Healthcare
Nancy S. Berg, ISPOR
Robert Costa, Pfizer Inc.
Stephen Hoelper, MediSolutions
Matthew Howes, PALIO, an inVentiv Health company
Yolanda Johnson-Moton, Eli Lilly and Company
Chris Martini, PatientPoint
Jennifer Matthews, The Bloc
Saeed Motahari, Purdue Pharma L.P.
Jason Noto, Sunovion Pharmaceuticals, Inc.
Barbara Pantazopoulos, Baxalta, Inc.
Marci Piasecki, GSW, an inVentiv Health company
Charlene Prounis, Flashpoint Medica
Vince Rainsford, Medtronic
Lynn O’Connor Vos, ghg | greyhealth group
Deborah Waterhouse, GSK
Patient Advocates
Aaron Laxton, TheBody.com, Remedy Health Media & Criminal Justice Ministry
Martha Rhodes, Patient Advocate and Author
Disrupters
Meg Alexander, inVentiv Health Public Relations Group
Ryan Billings, AstraZeneca
Glen de Vries, Medidata Solutions
Dr. Joan Fallon, CUREMARK
Stu Libby, Zipdrug
Melissa Mackey, Novartis
Keith Pieper, Ferring Pharmaceuticals
Derek Rieder, AbbVie
Brenda Snow, Snow Companies
Jordan Tavenner, Cambridge BioMarketing
Jeffrey Wiltrout, PhD, PDR
Mentors
Sander Flaum, Flaum Navigators
Lori Grant, Klick Inc.
Tamra Micco, Natrel
Georgette Pascale, Pascale Communications, LLC
Strategists
Batisha Anson, Biosector 2, an inVentiv Health company
Richard Deede, Publicis Health Media
Drew Desjardins, Dudnyk
Joseph Ponzo, Head of Marketing, Pierre Fabre Pharmaceuticals Inc.
Amy L. Vining, BioScience Communications
Lane Wilson, Sanofi-Genzyme
Tech-know Geeks
David E. Kovalcik, DPX (The Companies of Dyventive, PharMethod, Xyvid)
Andrey Kulakevich, watzan LLC
Jason Levy, Saatchi & Saatchi Wellness
Rich Muser, Acorda Therapeutics
Michael Ryan, Xcenda
Master Educators
Angelo Carter, PharmD, Novo Nordisk Inc.
Sharon Hayes, IMPRINT Science/IntraMed
John Theobald, Healthcasts
Colleen Weyand, Merck
Steve Zlotnick, PharmD, Genentech
Drug Researcher and Developer
Bernhardt Zeiher, MD, Astellas
Data Miners
David Davenport-Firth, Ogilvy CommonHealth Worldwide
Dr. Susan Dorfman, CMI/Compas
Kelly Myers, 81qd
Jack Timko, MediMedia Managed Markets, an ICON plc Company
Launch Experts
Drew Fine, Galderma
Tom Hadley, Valeant Pharmaceuticals, Inc.
Gary J. Lewandowski, Depomed
Linda M. Richardson, Chimerix
Digital Crusaders
Jay Appel, Amgen
Martin Dubuc, Aptus Health
Chris Duffey, Sudler
Brendan Gallagher, Digitas Health LifeBrands
Jo Ann Saitta, Omnicom Health Group
Blake Schiller, AstraZeneca
Creative Directors
Laurie Bartolomeo, Dudnyk
Martin Canniff, Intouch Solutions
Steve Hamburg, Calcium
Stephen Neale, AbelsonTaylor
Barry Schmader, Elevate Healthcare Marketing
Chris Watson, Sentrix Health Communications
Sales MVPs
Michael Byrnes, Rx EDGE Pharmacy Networks
Ashik Desai, ContextMedia:Health
Lisa Pilla, RPh, Purdue Pharma L.P.
Marketing Teams
GenMed GI Marketing, Takeda Pharmaceuticals America, Inc.
The REXULTI Marketing Team, Otsuka and Lundbeck
The Saxenda Market Access Team, Novo Nordisk